Organic SEO (Search Engine Optimization) and PPC (Pay-per-click) advertising are both popular methods of online marketing, but they have different approaches and strategies. Organic SEO refers to the practice of optimizing a website to improve its ranking in the organic search results of search engines like Google. The goal of organic SEO is to increase … Read more

Have you Thought About Building Your Website By Yourself? People often ask us: Can I build my own website? We always answer: Absolutely, you can! Popular website builders like Squarespace and Wix have made DIY websites easier than ever. You can usually find templates to use so you don’t have to start from scratch. There … Read more

Ferguson Computers’ Website 101 series is meant to empower entrepreneurs, small businesses, and website owners to make informed decisions about their business website. Before you can build your business website, you need to choose a domain name. A domain name is what people type in their browser’s address bar to access a website. For example, … Read more

Search engine results are becoming more crowded and competitive than ever; hence one needs a solid Search Engine Optimization (SEO) plan to get a piece of the pie. Google is the main doorway where most customers interact with a product or service page. Over 3.5 billion searches are conducted on Google every day, with 75% … Read more

When you’re a small business owner, your website is one of the most important things you need to get right. It’s often the first place potential customers will go to learn more about your business, and that means you want it to be online, up and running at all times with solid security measures in … Read more

If you’ve been using the internet for a while and are looking to start your website, you may have heard about the popular content management system called WordPress.   Having been around since 2003, WordPress has gained a large following and a great reputation. It’s intuitive, user-friendly, simple, and flexible for anyone who wants to customize … Read more

A website is the face of your business, and in today’s digital world, it’s an essential part of any business marketing strategy.  It’s no longer a question of if you should build a website — it’s a question of what kind of site you should build and how much time and money you should invest … Read more

When shopping around for a web host, it can be difficult to distinguish the facts from the marketing hype. While plenty of hosts boast about their resources, guarantees, and prices, it’s important to look beyond what they’re saying and focus on what they’re actually offering.  However, choosing a web host can be a daunting task, … Read more

The number one challenge that small business owners face is scaling their businesses. You’ve built a website; you’ve got the basics covered — a beautiful design that reflects your business, an easy-to-use navigation system, and a clear call-to-action at the top of each page. But how do you make it grow?  The first step to … Read more