Bending River Cove, a vacation rental business, recognized the need for a website redesign that would better serve their customers and the business. They enlisted the expertise of Ferguson Computers, a digital marketing agency, to help them achieve this goal.
Our team began by redesigning the Bending River Cove website to make it easier for customers to book reservations online. The agency also incorporated an admin portal that allowed the owner to easily manage bookings from the back-end of the website. The new website design was modern and user-friendly, making it easier for customers to navigate and book their vacation rental.
Our SEO team recognized the importance of SEO in helping Bending River Cove’s website rank higher on search engine results pages, as a way to attract more customers. To achieve this, the agency’s SEO team developed a keyword research strategy that focused on local tourist attractions and things to do in the area. The team then created keyword-rich blogs that highlighted these attractions, while also showcasing the benefits of staying at Bending River Cove.
We also recognized the importance of a cohesive brand identity, and developed a new logo that better represented the vacation rental business.
The new website design, admin portal, SEO strategy, and new logo were successful in helping Bending River Cove improve their online presence and attract more customers. The modern and user-friendly website design made it easier for customers to book reservations online, while the admin portal provided the owner with a more streamlined approach to managing bookings. The keyword-rich blogs helped improve the business’s search engine rankings, while the new logo helped to create a more cohesive brand identity.
In conclusion, Ferguson Computers’ work was successful in helping Bending River Cove achieve a more effective online presence. The website redesign, admin portal, SEO strategy, and new logo all contributed to the business’s growth by attracting more customers and improving their online reputation.