Project Snapshot
Durbin Electric Co., a local electrical business committed to providing top-notch support to residential customers, recognized the importance of a cohesive brand presence across all customer touchpoints. After collaborating with another company to develop a distinctive branding strategy and vehicle wraps, they approached us to create a website that seamlessly complemented their established brand identity.
Before the website update, Durbin Electric Co. had successfully crafted a recognizable brand image through coordinated branding elements and vehicle wraps. However, their online presence needed refinement to align with the visual identity they had meticulously built. The challenge was to design a website that not only mirrored their branding but also effectively conveyed their expertise and commitment to quality electrical services.
Our Solution
Our collaboration with Durbin Electric Co. began with a thorough examination of their established brand elements, including logos, color schemes, and design motifs. The primary goal was to translate these visual elements into a digital format, ensuring consistency and coherence between their physical branding and their online representation.
The updated website for Durbin Electric Co. featured a design that seamlessly incorporated their established branding. The color palette, typography, and imagery were chosen to mirror the visual identity present on their wrapped vehicles and other marketing materials. The layout was organized for easy navigation, allowing visitors to quickly access essential information about the company’s services, expertise, and contact details.
The impact of the website update was evident in the enhanced brand consistency and customer engagement. Visitors to the website experienced a seamless transition from the physical branding they might encounter in the community to the online representation. The cohesive design and messaging fostered a sense of trust and reliability, key factors in the competitive residential electrical services sector.
Since the launch of the updated website, Durbin Electric Co. has reported increased inquiries from potential customers who were drawn to their online presence. The project portfolio became a valuable tool for showcasing their workmanship, allowing the company to stand out in a crowded market.
Since the launch of the updated website, Durbin Electric Co. has reported increased inquiries from potential customers who were drawn to their online presence. The project portfolio became a valuable tool for showcasing their workmanship, allowing the company to stand out in a crowded market.
