Precision Auto Body, Inc. is an auto body shop based in Mount Washington, KY that had been operating for over 25 years when they decided it was time to develop a website to establish a stronger online presence and focus on search engine optimization. However, the owners did not merely want any website; they wanted one that integrated easily with their existing processes and workflow.
To meet this goal, our web design team conducted a deep-dive with the owners to understand what a typical customer journey looked like from both the customer’s perspective and the body shop’s perspective. We took detailed notes during these conversations to better understand how we could make the customer experience smoother and more efficient through digital means.
We then created an intuitive website that featured various elements designed to simplify the customer journey. This included adding options for customers to book appointments online, view available services and specials, get price estimations without visiting the premises, and even pay bills directly through the website. To make things easier on Precision Auto Body’s staff, information from customers can be automatically shared between systems such as invoicing systems or customer relationship management (CRM) software. In addition, customers are able to track the progress of their vehicles throughout every step of the repair process by logging into their accounts at any time.
The final product was a user-friendly website with detailed information about Precision Auto Body’s services and staff members, as well as an easy way for customers to keep track of their projects from beginning to end. The new website has already exceeded expectations in terms of driving traffic and increasing engagement with potential customers — ultimately leading to more business opportunities for Precision Auto Body Inc.