Overview
White Oak Homes, a distinguished custom home builder, sought a brand refresh to better align their visual identity with the exquisite craftsmanship and elegance of the homes they construct.
Needs
- Outdated Branding: The existing branding no longer accurately reflected the level of sophistication and craftsmanship that White Oak Homes was known for.
- Conveying Elegance: It was crucial to find a way to visually communicate the refined and elegant nature of their custom-built homes.
Solution
We embarked on a comprehensive rebranding process, beginning with a thorough analysis of White Oak Homes’ unique value propositions and the emotions they aimed to evoke in potential clients.
The new logo design draws inspiration from the name itself, combining the timeless beauty of a white oak leaf with clean, modern lines. The choice of a serif font complements the elegance and craftsmanship that White Oak Homes represents. The color palette, consisting of muted earth tones and a touch of gold, exudes a sense of luxury and sophistication.
Results
The brand refresh successfully elevated White Oak Homes’ visual identity to match the caliber of their custom-built homes. The new logo resonated with both existing clients and potential buyers, effectively conveying the company’s commitment to quality and elegance. It has played a crucial role in strengthening White Oak Homes’ position as a premier custom home builder in the market.
